03 / 03
Brenmoor Outerwear
, 2025
Ink Blue
An autumn–winter campaign for a rain shell that comes in one colour.
Car park roof, blue hour, one flash.
Car park roof, blue hour, one flash.
Ink Blue
Closer: the type, ten times
INK
K
Ink Blue
Ink Blue
Credits
An autumn–winter campaign for a rain shell that comes in one colour.
Year
2025
Client
Brenmoor Outerwear
Role
Campaign photography, AW25
Team
Ines Calado — photography · Joon Aldred — light · Mira Westhoff — colour
Brenmoor makes one rain shell a season. This year it is cobalt, and the brief was one line long: make the blue louder than the sky behind it.
We shot on an empty car park roof at blue hour, with one flash on the camera and nothing else. Hit straight on, the ripstop shines like wet ink. The close frames go to the lips and the collar, then into the weave, where the rain sits as if someone placed it there. Nobody did.
×1